According to this news article, more parents are shopping at resale/consignment/thrift stores.
Back-to-school shoppers stock up at resale stores
I am not sure how this trend effects children's boutiques. I am sure Gymboree never intended on being one of the hottest brands on Ebay, but they are. It is really difficult to resell children's clothing on the Bay unless it has the right brand. I have been trying to unload some of my stash and it has been a challenge. There is nothing wrong with the clothes except for the brand name.
Does having a boutique brand name in a resell shop diminish or add to the value of the brand? What do you think?