There is a lot more behind today's blog entry than I can explain right now. Suffice to say I am working on a new business and project. Perhaps the hardest thing is deciding on a brand name. The other is dealing with what is happening in the industry. Two recent articles at the Fashion Incubator hit home. Overwhelmed? and How to create brand names that stick are exactly where I am at.
I have spent a bit of time trying to come up with a great brand name. It needs to envelope an idea or concept that I can build on. It needs to be simple and meaningful. Ha! Not so easy. The brand name also needs to be an internet domain name. Most of what I have come up with is already taken. That means using something made up or a combination of words. I could ask your opinion on my short list but then I would have to explain my plan. I am not ready to do that. I need to make a decision so I can take a step forward. Instead I am stuck banging my head on the wall. Arg!
BTW, I noticed an error with the blog. If you clicked on the subscribe button in your FireFox or IE toolbar, the subscription would fail. I think I have fixed it and fixed my blog stats which was also affected. I guess I have more readers than I realized since I noticed a huge jump today in subscribers. Anyway, things are working now.