A toddler sizing rant from a frustrated mom

This mom's blog about twins Hannah and Sophie gives another perspective on the children's sizing problem. I feel her frustration, and I can understand because as a pattern maker and designer I have difficulty getting the sizing right too. The comments on that particular entry suggest she start her own business selling clothes that fit.

If she were to start a business selling toddler slim clothes, she would discover the same difficulties as other children's fashion designers. Sizing is a big problem that falls all over the anthropometric map. Adult sizing is rather stable in the sense that adults reach a size and tend to stay there - disregarding weight gain or loss. You can categorize adults into sub-groups with similar body proportions and sizing. You can do that with children too but the sub-groups are transitional. Children grow as they age, changing from one group to the next in progression. Ideally, children's clothing allows for that transition in a smooth fashion. In reality, children will occasionally have clothes that are too short, too long, too wide, etc. It is impossible to accommodate them all because they don't all start from the same place. Genetics and individual circumstances play a big part.



This not offered as an excuse for the industry. Surely some creative DE could provide clothing for Hannah and Sophie that is comfortable and fits well. I suspect that the twins were premature because of TTTS. The girls appear to be thriving and doing well. Children born prematurely are a unique sub-group that falls outside the norms. They tend to be smaller and grow differently than other children. It would be an interesting challenge for someone to come up with a product line to help them. Any one up for it?

Saving Money at Outlet Stores

There is an article in the May 2006 Consumer Reports titled Outlet Stores - Where To Shop & How to Save Big Bucks. This is was an interesting article for many reasons. If you are a frequent shopper of outlet stores, you probably have suspected that some of the merchandise is not true factory seconds. More often than not, clothing is created and merchandised specifically for the outlet store. This article compares clothing from a regular store versus an outlet. You may be surprised at the quality available there (better than you might think). Even though this article does not specifically address children's clothing, an outlet store may be a great place to save money.
BTW, an outlet store is not necessarily the same as a discount store such as TJMaxx or Ross Dress for Less. Those stores are liquidators. They buy overstock, end of season, and customer returns. I suspect that those stores are selling merchandise they manufacture themselves, although I don't have proof. There are a few brands I have never seen anywhere else but those stores. In any event, you can find really great deals and good merchandise.
The general industry opinion is that placing your product into a TJMaxx may devalue the brand. I wonder how that is true when you can find high-end designer children's labels such as Ralph Lauren, Donna Karen, or Plum Pudding. I have rarely found obvious defects.
This is a very interesting article. A subscription is required to read this article on the web. They do have a free page that gives tips for outlet shopping. Check your local library for the full article.

Sizing Up Children and shopping difficulties

In the March 2006 issue of Redbook magazine, Melissa Schweiger attempts to explain the difficulty of creating women’s fashion. The disparity in body shapes, weights, and sizing is an evolving and complex task. Fashion companies each create their ideal customer and manufacture clothing based on specific sizing. But all too often women fall in between sizing or have different proportions. Many women have to try on a mountain of clothes to find something that finally fits.

Schweiger makes some interesting points about the changing shape of American women. Many of these ideas also apply to children’s fashion and sizing. Below, I highlight some key points:

Arbitrary Sizing

Each manufacturer develops their own sizing system. In women’s fashion the sizing numbers are relatively standard. For example, the sizes run 2, 4, 6, 8, 10, 12, and so on. In infant clothing, the sizing varies from label to label. One place will size 0-3, 3-6. 6-9, 9-12, 12-18, 18-24. Another will size 0-9, 9-12, 18-24. Some simply place a label with corresponding weight such as 19-26lbs. Stores like the Gap hand out info cards to help the consumer determine the right size.

After determining one size for one label, you will be out of luck at the next store. A 6-month-old baby can easily wear any size labeled 6-18mo. The added difficulty of fitting a baby is that they get fussy. If you can’t stand trying on 10 pairs of pants, imagine an infant after one pair.

Changing Shapes

According to this article, American women have changed. They are a bit taller and heavier. American women are more ethnically diverse. The challenge for manufacturers and designers is to design a product that fits a more diverse range of people. Some are making attempts, some refuse.

The general consensus among children’s fashion professionals is that children are changing along with their parents. They are taller and heavier, and more ethnically diverse. Childhood obesity and inactivity play a part in changing shapes.

The problem is children’s clothing manufacturers cling to their 30+ year old size charts. They protect their sizing information like a trade secret (not uncommon in every segment of the fashion biz). And while major studies are being done on men and women, they are not being done on children. (If I am wrong, please let me know).

Shopping for children who fall outside of the norm has tremendous difficulty. Plus sizes for children are not stocked in many stores, despite the apparent increasing demand. And if there is truly a demand for children’s plus sizes, it is hard to gauge. Children in this category move to adult sizes much more quickly.

Overall, this magazine article was an interesting review of the difficulty faced by clothing manufacturers. Well worth the read if you have wondered why you can’t find anything that fits.
Additional ideas and fitting information can be found at http://www.fashion-incubator.com.