The color purple for children's clothes

For years I have heard rumors about the color purple and children's clothing, and more specifically girls dresses. Specifically the rumors suggested that purple was associated with death. That children who pass away are buried in purple in certain countries. Sales of purple dresses seemed to lag behind other colors, and some retailers refused to carry the color. If you shop the market you will probably not see much purple in the infant/toddler range.

Purple is an odd fashion color. It seems to run through the fashion cycle rather quickly. Either you love it or hate it. Of course a designer must consider the shade and intensity and other such things. And yet one hot color combo for girls is orange and purple. I haven't figured it out.

Read more about the color purple at Wikipedia and Sensational Color.

Clothing for Children: Chapter 3, part 3

Essentials in the Layette

This section discusses what is needed in an infant layette. Diapers are considered one of the most important layette items to have, especially cloth diapers. Disposable diapers were available in 1949 but they were bulky and used mostly during travel. Disposable diapers have certainly improved since 1949 and many people use them. However, do we want to trade convenience for landfills brimming with diapers that don't decompose? It's past time to return to cloth diapers.

I will be the first to admit that I haven't paid much attention to cloth diapers. I have designed special occasion dresses for several years. When I think of cloth diapers, I think of diaper flannel. It's soft and absorbent. But there are many more choices today, not only in fabric but print and design. Suzanne from The Good Mama gave me a rundown of fabrics used in her diapers. Bamboo velour and organic cottons are both renewable resources, and soft, comfortable fabrics. The prints are adorable too.

In 1949 the typical diaper was a large rectangle of flannel fabric that was folded a certain way and pinned on with diaper pins. The diaper was then covered with rubber pants, wool soakers, or water-repellent batiste pants. The authors encouraged limited use of diaper covers because they did not breathe, especially the rubber pants. Wool soakers were preferred because they kept the baby dry and breathed. The wool soakers were made from a knit fabric.

The cloth diapers of today are engineered much better. They have closures like snaps and velcro - no need for diaper pins. They are absorbent and rarely leak, so no need for plastic diaper covers. They are constructed to withstand lots of washing. The fabrics are soft and more durable. The price may be a little higher, initially, than disposables but they will last a long time.

The rest of the chapter discusses all the rest of layette essentials, which is pretty common knowledge.

The State of the Childrenswear Industry in 2007

The information for this blog entry comes from one of those fantastic business databases available from my local library. One of the biggest hurdles in my business plan was trying to describe the current state of the industry. From experience, I could say things were in decline. And really, if I included that in my business plan, it wouldn't give a financial institution much incentive to loan me money. Who would invest in a business where the entire industry is in decline? Now I can write something with a bit more substance and support that things aren't so bad (not great, but not dismal either). I am not looking to secure financing through the SBA, but some of you might and this resource is something that could help.

The database where this information is found is called the Business & Company Resource Center powered by InfoTrac (owned by Thomson-Gale). Be sure to do an industry search. In the description area enter the word children. Several descriptions should pull up for children's and women's clothing industries. I selected #2361 - Girls', Children's and Infants' Dresses, Blouses and Shirts description.

The article has too much info to repeat here. Here are some tidbits that may interest you:

As was true for much of the U.S. apparel industry, these establishments tended to be small, family-run businesses, and they faced stiff competition from low-cost imports.
As of 2005, Wal-Mart carried a 12 percent share of the apparel industry, though it aimed for 30 percent. With more than 4,000 stores offering a wide variety of apparel falling within this industry, Wal-Mart's annual clothing and footwear budget alone was $35 billion.
Also contributing to the industry's decline in the United States was the reliance of manufacturers on offshore assembly of pieces cut in the United States, which actually increased during the mid-2000s.
By using computers to track inventory and sales, as well as consumers' responses to particular items, manufacturers gained the ability to respond quickly to market demand. This allowed them to get a jump on foreign producers who were often half a world away, and minimize their vulnerability to imports.

One interesting observation comes from the first paragraph. Most apparel businesses are small, family-run businesses. This is exactly how most childrenswear companies start! It is a good place to be. Later, I may pull up information on the industry leaders: OshKosh, Carter's, and Gerber. Very interesting.

When you read things like this, it makes you wonder why anyone would enter the childrenswear business in the first place. And yet, I discover new businesses starting up all of the time (they must not have read these reports). The truth is, there is room and growth in this business, and you can do it! These types of reports look at the big guys with the big numbers. The biggest thing to remember is that you should not compete with Wal-Mart or the industry leaders on price or even look. The specialty market is always looking for something new and exciting.

Other tidbits included in the article: News (from the last few years), company profiles and industry rankings.

Source Citation: "Girls', Children's, and Infants' Dresses, Blouses, and Shirts." Encyclopedia of American Industries. Online Edition. Thomson Gale, 2006. Reproduced in Business and Company Resource Center. Farmington Hills, Mich.:Gale Group. 2007. http://galenet.galegroup.com/servlet/BCRC

Children's Fashion Magazines

One way to keep up with the latest fashion trends is to read fashion magazines. Over time a designer can get a feel for what is coming next even though fashion magazines focus on the now. It will at least help you keep up with your competitors.

And yet, there are few US children's fashion magazines. Occasionally, I will flip through the latest Child magazine. Child Magazine has less to do with children and more to do with parents. Their children's fashion section has always been disappointing. The latest issue especially (I am sorry I can't provide a link, so check out the newsstand). The pictures of the fashion section were ALL softened and obscured. Sure, you could get an idea of the feel or mood, but no clue what the actual clothes look like. Their fashion section is usually about 3-5 pages, featuring as many items. The photographs are very well done, but they don't help promote any fashion. Their website is even more annoying with pop-ups, flash, and survey requests.

One the best children's fashion magazines is Bambini. It is an Italian glossy magazine that comes out only twice a year and is fairly pricey. The issues and pictures correspond with Italian fashion runway shows. Most of the fashion shows are sportswear related and are very forward for the American market. Still, it is worth picking up one every now and then.

My personal favorite, and affordable, childrenswear fashion magazine is Burda Kids Fashion from Germany. The magazine comes with patterns, a definite bonus. I use the patterns for reference and ideas of how to create innovative fashion. They have lots of details that are forward for the American market, but still practical. Unfortunately, it only comes out two times a year. Ottobre is a similar magazine out of Finland that comes out four times a year

There are various other childrenswear and fashion/style magazines, but most of them come out of Europe. Some include Enfants (France), Baby & Junior (Germany), Childrenswear Buyer (UK), Divos Moda (Spain), Sasame (Japan), Studio Bambini (Australia), Vogue Bambini (France). There are two main US magazines, but they are definitely trade magazines focusing on business - Childrens Business (which was merged with WWD and is essentially defunct) and Earnshaws. I would really like to see an American version of Bambini. A magazine that has pictures from American childrenswear shows. This is a definite niche that could be filled.

To be fair, there are a few American-based online children's fashion blogs. Many of them focus on celebrity's babies and gossip. Not really that useful for following trends.

What do you read to keep up with fashion trends?