Can children's clothing sizes be improved?

This blog is part of a series about The Essential Guide To Children's Clothing.

Any person that shops for children's clothing often becomes frustrated in their shopping experience. There appears to be a disconnect between what the retailer or brand are stating is one size and what the child actually fits. Why does this happen? Is there a better way?

It is true that age based size labels are sometimes inaccurate, or at least appear inaccurate. A child's body size and shape is influenced by a lot of different factors. Those factors include genetics, ethnicity, income demographic, diet, and nutrition. Children's clothing sizes vary because of this and other factors.

Manufacturers specialize on product type and a customer profile. This is true even in children's clothing. There is a size standard which exists for children's clothing, but manufacturers and designers will adapt or modify their product to fit their customer profile. This is not a bad thing. Children are individuals with their own unique characteristics. 

Many people complain that there needs to be a clear standard and by conforming to that standard we will solve sizing problems. Is it realistic to compel the industry to conform to a single size standard for children? By doing this, you will be guaranteed to never find clothing that fits all children at all times. There would always be a child that will not find clothing that fits if there is only one standard. Flexibility is needed in such a diverse marketplace. So while there is a general size standard that can be purchased, it may or may not be followed all that closely.

There are ways to make things easier for customers. Providing clear size charts and how to measure guides in the retail store and online can help customers select the right size. While it may be frustrating, customers have the ability to shop the market for alternate brands or sizes that fit their child. Variation is actually a good thing.

For this and more, see The Essential Guide to Children's Clothing Sizes.

How did children's clothing sizes originate?

This blog entry is part of a series on The Essential Guide to Children's Clothing Sizes.

If you were to shop for children's clothing in any department or big box store, you will find the clothing arranged by sizes and age. Baby/Infant, Toddler, 4-6x, and 7-16 sizes are sub-categories of children's clothing sizes that have an association with the age of a child.

In the early 1900's, children's clothing sizes were even more general. There were two simple general sizes - infant and child. At that time children's clothing was still made at home. As the industrial revolution continued to gain steam, children's clothing eventually became available in retail stores. Retailers quickly realized they needed a way to market children's clothing to parents. They also wanted to provide a wider range of sizes so they could sell more product. With the influence of George F. Earnshaw and the trade organizations that existed at that time, retailers and manufacturers adopted a size system for children's clothing with size labels based on age.

Age based sizing became the de facto standard for children's clothing in the United States. It is a system that evolved almost naturally for practical reasons. It was easy to understand by everyone including manufacturers, retailers, and customers. It was a practical way to organize and market product.

This system continued without any confirmation from any sizing studies for many years. So in that vain, the U.S. Home Economics Department and the U.S. Department of Agriculture commissioned a body measurement study of children in the 1930's. The goal of the study was to understand, improve, and formalize children's clothing sizes. This study both confirmed what the industry was already doing but also suggested an entirely different size organization and labeling system. For a more complete explanation, refer to the Essential Guide to Children's Clothing Sizes.

The 1930's study was ground breaking. Nothing like it had ever been done previously, and it became the method that all future body measurement studies followed. Europe appears to have their own children's clothing sizes, but the reality is even Europe and Great Britain used the 1939 study results as the basis for their size systems. Europe and Great Britain have since switched to metric measurements and have also conducted their own body measurement studies. Regardless, there is a lot of similarity to the U.S. system.

For this and more, see The Essential Guide to Children's Clothing Sizes.

The Essential Guide to Children's Clothing Sizes Book Trailer!

 This video gives some sneak peaks about what is in the book! Available for purchase at Amazon and MelanderDesigns.com.

The Essential Guide to Children's Clothing Sizes and How to Grade Them

I am excited to announce my new book, The Essential Guide to Children's Clothing Sizes and How to Grade Them. This book explains children's clothing sizes in the United States, how they came about, and what sizes are used today. This book includes many things that have never been included in books on children's clothing design in the past.

• A break down and explanation of children's clothing sizes from Preemie to size 16, including boys sizes.
• A brief overview of difficulties in the industry, including obesity, and sleepwear
• An explanation of how create your own grade rules.
• Step-by-step instructions on how to grade basic styles, including grade rule charts.
• Body measurement charts for infants to size 14, including slim and plus sizes for older children.
• The infant measurement chart includes head circumference, neck circumference, hand length and width, foot length and width -- measurements that are hard to find.
• Extra grade rule charts that include Newborn and size 9 months.
• CAD grade rule charts
• Complete measurement studies with additional body measurements, grade rules and references for infants, toddlers, 4-6x, girls (7-14), boys, and young men.

I will be doing a series over the coming weeks highlighting the above list with sneak peaks at what is in the book. This book is essential for anyone that designs and manufactures children's clothing. The book is currently available for purchase on Amazon or as an ebook on Payhip.

Who manufactures a size 9 months for baby clothes?

I have been intensely working on a project that requires me to study measurement charts and grading charts for children's clothing. It is not the most exciting thing to analyze, I must admit. There has been one size that has been the most difficult to understand and that is the size 9 months for babies.

Traditionally, there never was a size 9 months. The infant size range was arranged:

3M - 6M - 12M - 18M - 24M - 36M

Over time that arrangement dropped the 36M, making the 12M the middle size for sampling and grading. At some point a NB (newborn) and 9M was added. I have not found the reasoning for the additional sizes or exactly when they were added. At least with the NB, it makes some common sense as it is clothing for newly born children. Babies very quickly move through these early infant sizes, so many times the clothes are simple t-shirts and bodysuits. Size 9M, from a measurement standpoint, appears to be a half-size. Something between the 6M and 12M. You could say the 9M should fit a 9 month old baby and perhaps that is the intent.

The problem comes with how to incorporate the size 9M into a normal infant size range offering. It throws off the middle size 12M in sampling and grading. With the addition of the 9M, the 9M becomes the middle size.

NB - 3M - 6M - 9M - 12M - 18M - 24M

No one samples in a size 9M. No one. In fact, it would make grading difficult to do so - just look at the traditional grading charts by Jack Handford.

And that left me wondering. How many brands actually produce a size 9M? While my quick survey is not scientific, it revealed some interesting points.

Manufacturers of sleepwear, t-shirts, bodysuits, or lounge wear, tend to produce only certain sizes and they tend to arrange them:

0-3M, 3-6M, 6-9M

Of course there are variations. Manufacturers of special occasion dresses tend to produce only a few sizes too.

12M - 18M - 24M

There are variations there too. When I worked for a brand that produced christening apparel, we produced all the sizes from NB - 24M. Size 9M was not one of our top selling sizes.

BabyGap does not produce size 9M for any of their styles. They stick to the traditional size range:

3M - 6M - 12M - 18M - 24M

But they arrange their sizes so it looks like they have their bases covered.

Up to 7lb (NB),  0-3M, 3-6M, 6M-12M, 12M-18M, 18M-24M

So what is the point of all this? When you are developing your children's clothing line, you do not need to produce every size. There is a great temptation to offer every style in every size. The reality is that if the big brands aren't doing it, neither do you. A lot depends on the style and your customer. Who do you hang with? Who is your competition? What sizes do they produce? Once you know the answers to those questions, you can focus your efforts.

What about the size 9M? Unless your customer requires that size, it is probably best to skip it or at least make it appear that it is included within a size label like 6M-12M. Some private label programs may require a size 9M. If that is the case, it is a simple matter to split the grade rule between a 6M and a 12M to add the size.