Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

July 29, 2014

Experts and craftsmanship : who do you trust in the era of slick packaging and presentation?

Vintage sleeve pattern drafts

The age of the Internet has fundamentally changed how we access information. It has changed the way we learn and share. In the sewing community we share projects, ideas, techniques. Some have even found ways to make money doing what they love.

There is a phrase I learned from someone, "You don't know what you don't know."

If you don't know what you don't know, how do you learn what you need to know? How do you even ask the right questions?

Perhaps I'm a bit thoughtful as I struggle to write my book on grading. How do I present a technical skill in an easy to understand, accessible way? The writing process is dragging on because I want to get the instructional information just right. In addition, I recently ran across a mommy blogger who is now teaching others how to grade patterns using patched together measurement charts* cribbed from various sources. I won't link to this particular person, but it gave me pause. Her past experience does not support her current endeavors, but she is perceived as an expert because of slick packaging and presentation. It's not that she can't gain skills and teach others, but where is the dividing line between what you don't know and where you know enough?

An expert is someone who has gained mastery, skills and experience of a particular subject. At what point does someone migrate from a beginner to an intermediate and then expert sewist or master pattern maker? I believe it is a journey of a lifetime. And for many, you only become an expert at one aspect because the overarching subject is too vast. In the industry you specialize, influenced by the first employment opportunity that guides your future.

More thoughts on this topic in the future....

*I've studied these charts and compared them to ASTM charts. Her charts contain proportion problems which may create fit issues.

October 27, 2008

A toddler sizing rant from a frustrated mom

This mom's blog about twins Hannah and Sophie gives another perspective on the children's sizing problem. I feel her frustration, and I can understand because as a pattern maker and designer I have difficulty getting the sizing right too. The comments on that particular entry suggest she start her own business selling clothes that fit.

If she were to start a business selling toddler slim clothes, she would discover the same difficulties as other children's fashion designers. Sizing is a big problem that falls all over the anthropometric map. Adult sizing is rather stable in the sense that adults reach a size and tend to stay there - disregarding weight gain or loss. You can categorize adults into sub-groups with similar body proportions and sizing. You can do that with children too but the sub-groups are transitional. Children grow as they age, changing from one group to the next in progression. Ideally, children's clothing allows for that transition in a smooth fashion. In reality, children will occasionally have clothes that are too short, too long, too wide, etc. It is impossible to accommodate them all because they don't all start from the same place. Genetics and individual circumstances play a big part.

Simplified growth chart for children

This not offered as an excuse for the industry. Surely some creative DE could provide clothing for Hannah and Sophie that is comfortable and fits well. I suspect that the twins were premature because of TTTS. The girls appear to be thriving and doing well. Children born prematurely are a unique sub-group that falls outside the norms. They tend to be smaller and grow differently than other children. It would be an interesting challenge for someone to come up with a product line to help them. Any one up for it?

July 25, 2008

Product Review: Jacket and Pants set for a child pt. 3


Only one person ventured a guess on the size and price point of the hooded yellow jacket and pants I reviewed last week. Jennifer ventured a guess that it would be about $25-30 (AUS) and the Aussie size range of 0000 to 2.

Firstly, it's awesome that an Australian reads my blog! Very cool, this internet blogging thing. Secondly, I acquired this set from a thrift store so I don't know the exact price for which it originally sold. I think this set is private label for JcPenney, but I am not 100% sure. I used to do private label for JcPenney and some other big box stores so the brand looks very familiar.

You would have to look closely to see on the brand tag (partly smeared) was the word layette. Layette sizes normally run 3M-6M-9M or some variation of that (not sure how that translate into Aussie sizes, but probably similar). The set I showed is a size 3M.

Jennifer is probably right with the price point. JcPenney layette price points run about $15-$30 (USD), sometimes a little more. This set was made in China and there is a huge price savings because of cheap labor. A similar layette is available at JcPenney's online store for $20.

The only reason I made a big deal about the price point is because of the amount of detail included in a size 3M. What 3M old child really needs functional welt pockets on a jacket? Such detailing appeals to adults because it appears to add value. But does it really? We like to dress our babies up in clothing similar to ours with all of the same details. BabyGap sells 5 pocket denim jeans for infants too. Not really necessary and perhaps not as comfortable for a newborn, but it sells. Anyway something to think about.

BTW, it would be difficult, if not impossible, to manufacture this item in the US for this price point.