August 12, 2009

A Warning on Labeling Bamboo Textiles



Bamboo fabric has long been considered a miracle green fabric. It is super soft, absorbent, biodegradable, and considered antimicrobial. It is true that bamboo is considered an eco friendly plant because it can be grown quickly without the use of chemicals. Many products have been produced from bamboo - from floors to textiles. Some of the eco friendly claims have come under scrutiny, especially bamboo textiles.

Bamboo textiles are produced by two methods. One can be considered sort of green and the other not. With the first method, bamboo stalks are crushed and broken down with enzymes and then combed out. The second utilizes harsh chemicals to break down the bamboo stalks into pulp which is extruded by spinnerets. This second method is the same process in which Rayon fabrics are manufactured.

You can bet that the majority of the bamboo fabrics on the market are manufactured by the second method. Because of this, the FTC has declared that bamboo fabrics must be labeled Rayon with the qualifier from bamboo. While this is a controversial position taken by the FTC, it is more accurate due to the actual processes being used. The FTC has clamped down on some companies claiming their bamboo textiles are "green". The charges include falsely advertising some of the more outlandish claims of being antimicrobial and biodegradable.

Anyway, be careful of how you label bamboo. The FTC has further guidance on how to deal with bamboo.

July 22, 2009

More aggressive intellectual property enforcement by Taggies and Gerber

Taggies


My most popular blog entries have to do with taggies. Taggies are those square blankets with ribbon loops around all edges. I have received a lot of comments asking what the latest is on the patent and enforcement. I can only repeat what other commenters have stated:

1. The Taggies people are continuing to enforce their patent.
2. The patent enforcement lawyers appear to be going after anyone who has any form of a ribbon loop on a blanket edge, whether it is one ribbon loop or several.
3. No one has taken up the task of challenging the patent.

If Etsy or Ebay receive notice from Taggie's lawyers that the product is a potential infringement, those companies will pull your listing. These companies have little resources to investigate the claims, so legitimate or not the listing will be pulled down. You will not be able to defend yourself. If you list an item in your own store or blog for sale, you will receive a letter directly.

To date, it would appear there is plenty of evidence that the patent can be challenged. Commenters claim they had these style of blankets as children or that they have bought a current home sewing pattern with this style. Patterns and instructions abound on the net as do product listings in various online stores. The Taggies people were the first to obtain a patent and therefore believe they own it despite the evidence that the idea has been around for decades. This only illustrates the problem with the current patent protection system. The system is just complex enough that ordinary people have no idea what patents are being sought and if they should be challenged. The patent bureaucrats and lawyers don't understand the manufacturing processes and how common a folded ribbon loop in a seam is. Who has the time and money to fix the problem? Taggies is expanding into Europe and South America, so despite calls for a boycott the company appears to be growing.

Gerber and the word Onesie

Another aggressive brand enforcement problem has to do with the word onesie. Onesie is a registered trademark brand owned by Gerber. You cannot use that particular word to describe an infant bodysuit or unitard unless it is an actual Gerber branded Onesie. Various acquaintances of mine and online shop owners are receiving threatening letters about their use of this word in their product descriptions. Gerber appears to be ramping up their enforcement of their trademark.

These companies have not technically done anything illegal. They have the right to apply for patent and trademark protection. That protection is only worth as much as they are willing to enforce it. So, IMO, let them waste spend their money on it. The one thing these companies are doing is creating ill will among potential customers and retailers. Customers and retailers have long memories and will think twice about buying or indirectly promoting those products to friends. They may be doing more damage than they know.

Baby and children's apparel products seem to have more patent and trademark protection than other sewn product categories. There are bibs, hand covers, sensory objects, diapers, and so much more that have patent protection. I haven't quite figured out why.

July 17, 2009

What is a fabric converter?

Fabric prints

Fabric or textile converters may not be a term some are familiar with. Fabric or textile converters are factories that embroidery, dye, print, flock, bead, pleat, etc. fabric. They may specialize in one area and simply call themselves embroiderers or printers, or they may provide multiple types of conversions. A fabric converter takes specially prepared or greige (pronounced grey) fabric and converts it into finished goods.

There are various forms of greige goods. Generally greige goods are fabrics that come right off the loom. Some have been minimally processed, not processed at all, or the yarns have been processed prior to weaving or knitting. There are various types of finishes that depend on the desired outcome. There are finishes that prepare the fabric for printing or dying. Other finishes enhance the fabric's qualities, such as singeing, desizing, scouring, bleaching, calendaring, and many more. These are finishes done to the fabric prior to printing, dying, or embroidering and so they are still called greige goods by some. Since these finishes do finish the fabric to some degree, they are technically called by other names. There are various acronyms and labels for the different types of "greige" goods and it all becomes kind of fuzzy (or grey, heh) for me. In any event, greige goods are warehoused until an order comes in to print (or whatever) the fabric. Printing and embroidering are some of the fabric conversions done at the very last stage of fabric manufacturing.

July 15, 2009

Printing your own fabric pt. 2 : Sourcing Fabric Converters and Printers

Fabric flower print design

Say you are a fashion designer or retailer and you want to custom print your own fabric. You have the skills (or the funds to hire a designer) to create artwork. There are many fashion designers, and even some retailers, who print their own fabric. Off the top of my head Laura Ashley, Ralph Lauren, and Ikea all print their own fabrics, though smaller companies also do it. This is a bit different than my previous blog entry (Printing your own fabric pt. 1), as these individuals are not necessarily textile designers professionally. But as part of a brand image or look, custom prints become necessary.

There is a lot of existing artwork already out there. Freelance textile and graphic designers are available to create the artwork to complement the look of a line. You can also hire graphic designers, though it may be helpful if they have experience in preparing artwork for textile printing. You could even create your own artwork if you have the skills and inclination. You should receive a "strike off" or proof to approve prior to printing. A strike off is a sample of the print and it should represent the actual fabrics, colors, and print registration of the final goods. Make sure to evaluate the strike off thoroughly before committing to a print run.

As a fashion designer, you can contact fabric converters/printers yourself. They can help walk you through the process of preparing the artwork, setting up the repeat and printing the goods. Each printer will vary in their abilities and processes, so don't be deterred if one place is not a good fit. There will likely be a set-up charge to prepare the artwork, so don't be surprised by this.

The biggest question when printing your fabric rests on minimums. How much fabric will you be willing to carry in inventory? Typical minimums average about 3,000 yards. The smaller the quantity, the higher the price per yard. Stateside factories generally require higher minimums. Overseas factories vary - some high, some lower. Some factories may break up the 3,000 yard minimum and allow you to do different colorways of the same print. Others may require 3,000 yards per colorway. Even then, some factories will do less yardage. It is all a matter of research and asking the right questions.

Q: "Can you do custom prints?"

A: "Yes, but it will be a 3,000 yard minimum and 6-8 weeks."

July 13, 2009

Printing your own fabric pt. 1

Fabric prints

This may be a future series. I recently talked with someone who has been custom printing his own fabric for a few years now. There are several steps involved with printing your own fabric but it isn't as hard you might think. I am talking about having your designs professionally printed by a fabric converter. There are options that have become available to home hobbyists to print their own fabric, but it is extremely expensive. If you were to take this up as a business, you would need a printer who can print hundreds of yards at an affordable price or you would never make any money.

I have to say I admire some of the up and coming print designers. I admire their skill and ability to create a cohesive collection 1-2x/year. Many of these designers have training in the arts, either the fine arts or graphic design. On top of that, they have some experience working with cloth as seamstresses and pattern makers. I wish I was more skilled at designing prints. I think I could do it but I would need to dedicate a great deal more time to it. Maybe someday I will get up enough gumption to try it and print my own designs.

Traditionally, a textile designer creates their artwork using traditional media - paint and a brush, markers, pastels. At the very least then and now, an artist carries a sketchbook around with them everywhere. They are able to capture patterns and designs in the world around them and translate them into a fabric. They can pick colors suitable for apparel or interior fabrics.

I think most modern textile designers today create their artwork using computer aided design (CAD). Adobe Illustrator and Photoshop are the primary tools. (Free versions include Paint or Gimp, Inkscape). Artwork created in Illustrator or Photoshop is not immediately ready for printing. The artwork must be made into a repeat, created by a special filter or plug-in. The idea is to offset the image 50% horizontally and vertically and fill in with the offset parts. Look for a tiling filter or tool in your program to do it automatically. Once this step is taken, the artwork is ready to be printed by some methods (Spoonflower, for example).

For mass production, the artwork goes through some additional steps though I am sure the technology has changed since I was last exposed to it. There are specialized CAD packages in the industry that some artists use directly or through a trained technician. Artwork is brought into the software and the design is fine tuned through color reduction, recoloring, etc. The design is made into a repeat. The process is rather involved because digital artwork has to be translated into the chosen printing method. And there are several methods out there - heat transfer, roller printing, block, screen printing and digital. The method chosen depends on the converter's ability and/or appropriateness for the print.

If you want to be a textile designer, there are two main approaches. You can create artwork and shop it around to existing fabric manufacturers/printers/converters. Michael Miller, Westminster, and others buy the rights or license artwork from designers. Other designers print and sell their own fabrics. In either case you don't necessarily have to understand all the ins and outs of textile manufacturing and printing. Fabric converters/printers can take your artwork and prepare it for printing (their may be an up-charge or setup fee).

Anyway, more to come as I find this to be an interesting topic....