February 20, 2008

Design a clothing line with a plan

Coffee and notebook
If you watch Project Runway or believe any of the stereotypical Fashion Designer drivel, you may think a line is designed by pure inspiration. A designer goes to a museum and is inspired by a piece of artwork and can magically create 5-7 pieces that all work together. Or perhaps a designer flips through some swatches and tosses some to an assistant to make samples out of. This kind of thinking is silly nonsense and will lead to disaster.

It is true that a designer can be inspired by a piece of artwork, a fabric print, color, etc. But unless one designs with a plan, or end goal, it will only be an exercise in design for design's sake. A design plan should follow some basic steps and answer basic questions:
  1. Review the past line.
    1. What sold best/worst?
    2. Customer comments
    3. Returns
  2. Review past goals and set new ones.
    1. Did you meet sales expectations?
    2. What are my sales goals for this season?
    3. How is my budget?
    4. Set design budget for the next season.
  3. Shop the market between seasons.
    1. What are my competitors selling?
    2. What are their price points?
    3. Do I hang with them?
You'll notice that none of these questions have anything to do with design. They are ordinary business questions and it is good practice to review them at the end/start of a new season. Finally, I sit down and actually "design" my line.
  1. Shop for fabric/trims. (this is where I find my "inspiration".
    1. Does the fabric express the brand?
    2. Does it fit within the price point for raw materials?
  2. Determine number of styles/pieces.
    1. Can any styles be carried over in new color/print?
I then sketch, come up with words to describe the group and generally get lost in the design process for about 2 days. I sample my styles directly in the real fabric. I don't do muslins or toiles - those are only to work out pattern problems. The sample making process can take a few weeks and gets a little nitty gritty, but at the end of the process you will have designed you line.

January 21, 2008

Grading Pants Notes pt. 3

The following is my final entry on grading infant-toddler pants. Having a copy of the Jack Handford grading manual will be helpful in understanding what these notes mean, especially for this last entry. Hopefully you have at least read the introduction and the instructions for grading a bodice. If you don't have a copy of the book, save these notes anyway - they may come in handy. Part 1 contains an explanation of direction arrows, Part 2 explains notation.

My infant-toddler pants are between knee and mid-calf length. I designed them to peek out just below the skirts of my dresses without distracting from the overall look of the dress. I wanted the trim of the pants barely visible below the skirt hem. So what should be the length grade of my pants?

At the top of the page for the pant grade (i.e., pg 218), Handford states that the grade for various lengths can be determined by studying the grading chart and diagram. The grading chart contains instructions for grading ankle length pants. I don't know why, but it wasn't obvious to me what grade steps to alter. I ended up doing the ankle length grade and decided it was grading to much. Did I mention that I ended up grading my toddler pants three times? Anyway, if you want to grade shorts, or any other length, these are the steps to alter:

Move #5 and #9 (up) is the knee length grade.

Move #6 and #8 is the ankle length grade.

If you want knee length shorts, skip moves #6 & #8. If you want mid-calf length, you could try splitting the difference between the knee length and ankle length grade. Any other lengths will be some variation on the above mentioned moves. If the length is closer to the ankle, follow the ankle grade and vice versa for shorter styles. In other words, these moves are flexible and depend on the style you are grading. It also depends on the personal preference of the individual grader. I graded my pants using the knee-length grade.

One reason I had a little bit of difficulty with determining the length grade has to do with my computerized grading experience. Moves 5 & 6, for example, can be combined in one grading point. The grading of children's patterns can be simplified because the shapes and growth is simpler in some ways. Since you can select an individual grading point and put in relative changes, the moves are interpreted a little bit differently. I am a self-taught grader and it takes me a bit more effort to determine my approach.

Any other question on grading pants? I hope these notes are helpful.

January 09, 2008

Grading Pants Notes pt. 2

The following are my notes on grading infant-toddler pants. Having a copy of the Jack Handford grading manual will be helpful in understanding what these notes mean. Hopefully you have at least read the introduction and the instructions for grading a bodice. If you don't have a copy of the book, save these notes anyway - they may come in handy. This is part 2 of the series. Part 1 contains an explanation of direction arrows.

This will be a short entry and only partially about grading pants. Mostly it is about Handford's notation and what caused me confusion.

Overlaying directional arrows on a pattern that is to be gradedIn this drawing I superimposed the direction arrows onto a bodice pattern. There is a similar drawing in Handford's book, page 6 and in Kathleen Fasanella's book, pg 174. All movements start from your point of origin which I have indicated in my drawing. Depending on how you set-up your grading, it will be helpful to draw direction arrows on your patterns.

Now notice the little black triangle under the point of origin. Handford uses this triangle in many drawings. I interpreted those triangles to mean the "point of origin" and that is where I messed up.

Compare the drawings for pants of women (pg 77), men (188-189), and children (219). You'll notice that Handford adds or drops those black triangles almost randomly. Some drawings have them, some don't.

The black triangles don't indicate "point of origin". Instead, I think Handford is borrowing the notation from geometry where it means "right angle". Your direction arrows should be perpendicular - at 90 degrees. If you look at the pants drafts (sorry no more drawings for today), you can see his direction arrows are drawn down the center of the pant legs with two black triangles - meaning the lines should all be perpendicular. In my head, I was seeing "point of origin" or (0,0) on an X-Y coordinate plane. Interpreting things this way caused me to move my pattern pieces incorrectly (my own dumb fault for trying to over analyze things).

Anyway, by nesting my pieces I found my error and realized Handford's direction arrows do not always show the point of origin on all of his drawings. They just show direction.

Clear as mud?